Real V Fake: Anastasia Beverly Hills Dipbrow Pomade

November 18, 2016


I am pretty curious about fake makeup, I have bought some in the past knowing they were fake to see how they turned out, I can safely say they are in the bin after reading some stories about fakes. I still have so many questions about it and why people make them. How do they make them look so legitimate? What on earth is in them? Why do they attempt to sell them off as the real thing? Do they really swatch like the real thing? Can they actually harm you?

So, about a month ago, I purchased a fake Anastasia Beverly Hills Dipbrow Pomade from Ali Express, knowing it was fake so I could do this comparison as I've read a lot of stories about people paying the full £15 plus postage + packaging for a fake under the impression it was real. Luckily I only paid around £1 for this fake out of sheer curiosity as to how similar they really could be? Here are my findings.


The Lid
As pictured below, the packaging is pretty similar overall but on the fake (to the right) you can see the logo is not as smoothly printed on, it has some small indents on it. In comparison to the real one (to the left, to the left) which is very smoothly printed on. Also, on the fake you can see that the going through the 'A' isn't joined up properly like the real one. 

Left: Real Right: Fake

The Bottom
I bought the one from Ali Express in a different colour to ensure I didn't get them mixed up in the end. So the differences here are huge and no we aren't talking about how mucky mine is (It's how I roll) or the fact the label is peeling slightly due to having it for a while. Firstly, the fonts are very different, on the real its quite thick and easily read due to the text being bolder. On the fake the font is very thin and almost unreadable on the ingredients (which are clearly not the ingredients in the pot). 

Left: Real       Right: Fake

The Pot

So with the pot there isn't too much of a noticeable difference, but if you look closely you can see the real logo is more sharp looking with a bolder font compared to the fake one. On parts of the fake one its almost as if some of it has rubbed off.

Left: Real      Right: Fake


When doing the swatches I noticed that the fake was very hard to get anything out of, it was the consistency of almost set clay, which isn't what anyone needs when trying to fleek the brows. So the real is a very strong colour, a tiny bit of product goes a long way just proving itself to be as amazing as ever (we love you real dipbrow). The fake was very crumbly and took 3 attempts to create this flaky swatch. May I add the colour is nothing like the real thing either, you can find an image of the real swatch here.

Left: Real      Right: Fake

Final Verdict: 

Overall I found this product to be pretty convincing by the packaging, on closer inspection you can see its defects. It's not worth purchasing for the product that is in there (when it actually comes out that is). There are many other dupes for this product which are safer for you and do the same job such as: The Make Up Revolution Pomade , The NYX Tame and Frame Tinted Brow Pomade or Milani Stay Put Brow Colour


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  1. This really does look like the original! I would never use fake makeup as you said, you do not know what is in it! Scary! Xx

    1. It's so convincing, and they try charge people the same price as the real thing which is unfair, scary stuff! Thanks for the read xx

  2. Thanks so much for sharing this, I will definitely be keeping this in mind for future reference! I am loving your blog too by the way, keep up the lovely work! x

    1. I'm glad I've helped you! Aww you're too kind, thank you for the read and lovely comment x


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